Website for Claudia Wünsch, a virtual assistant with years of hands-on experience supporting executives and entrepreneurs across the DACH region. A refined presence that turns first impressions into lasting partnerships.
Claudia Wünsch has spent years working closely with executives, founders and self-employed professionals across Germany, managing their calendars, communications and day-to-day operations so they can focus on what matters. With no website, she relied entirely on referrals: a testament to her quality, but a ceiling on her reach.
The goal was to build a website that communicated what working with her actually feels like: reliable, discreet, precise. A founder or executive should land on the page and feel, within the first sixty seconds, that this is someone they can trust with their inbox and their time.
The project went beyond a simple website. It included in-person sessions to define her positioning and visual identity, photography direction and editing, and copywriting in both German and English: a full digital brand build from the ground up.
How do you convey trust, warmth and professionalism in a German market that values discretion over self-promotion? Claudia’s clients are founders and senior executives who delegate their inbox and calendar, among the most sensitive responsibilities a business owner can hand off. The site needed to make a stranger feel confident extending that trust within the first sixty seconds.
We built a single-page site structured as a trust narrative: who she is, what she offers, how she works, why her, then contact. Each section adds a little more confidence before the next. A navy-and-cream palette and an elegant serif for her name communicate calm authority instead of hard selling. A clear, direct contact form was placed front and center, the clearest next step for anyone ready to reach out.
Mapping the DACH virtual assistance landscape: founders, solopreneurs and senior executives who delegate high-trust tasks. Understanding what signals credibility and discretion to this specific audience.
Defining the site narrative: who she is, what she offers, how she works, why her, then contact. Each section adds a little more confidence before the next.
Navy-cream palette and dual typography across a consistent component system. Simultaneous design and development in native HTML/CSS/JS, with in-person photography direction.
Full optimisation for desktop, mobile and tablet, contrast testing across every background, and code cleanup. Delivered fully set up, domain and hosting included, ready to go live with nothing left for the client to configure.
On the dark hero, a nav with a background would break the visual immersion. The smooth scroll transition maintains elegance without sacrificing user orientation as the visitor moves through the page.
Sections alternate between light and dark backgrounds to create visual rhythm without the one-pager feeling monotonous. The navy services section reinforces seriousness where credibility matters most.
In German B2B, the form is the trusted route, but only if it’s short and direct. A single, well-placed contact form removes friction and gives the client one obvious next step.
The name “Claudia Wünsch” set in this fine serif communicates instinctively: someone cultured, trustworthy, with class. The typographic choice speaks before a single word of copy is read.
Instead of two separate pages, the DE/EN switch is managed client-side with data-de and data-en attributes on every element. A single URL, simple maintenance, no-reload experience.
IntersectionObserver reveals: left-right for grids, bottom-up for standalone elements. Motion reinforces the narrative: content appears at precisely the right moment to be read.
Claudia Wünsch now has a complete, self-contained website with no external dependencies, ready to publish and update without technical knowledge. The site replaces years of referral-only growth with a digital presence that earns trust on its own, guiding a founder from first impression to a booked consultation in one continuous narrative.
“The goal was to build a site a founder lands on and feels, within sixty seconds, that this is someone they can trust with their inbox and their time.”
Whether you need a website, visual identity, bilingual copy or a full digital presence, Mindura Studio creates experiences designed to feel intentional, distinctive and built to earn trust.
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